The toy Yeowww! launched with, and still the shape that suits the most cats: 7" (18cm) of straight cotton twill, fully loaded with organically grown catnip. Straight and narrow means it sits neatly between the front paws while the back feet do the kicking — the classic bunny-kick toy.

Three prints. Classic brown is the original. “It's A Boy” blue and “It's A Girl” pink are the same cigar with a different design — useful for announcing a new litter, or for telling apart the toys of several cats in the same house.

What you're getting

• 7" (18cm) long
• Cover is durable cotton twill
• Filled with 100% certified organic farm-grown catnip — no fillers and no chemicals
• Individually stuffed and hand sewn in the USA